brand creation, branding, visual identity, positioning

El Torero

Client: El Torero Restaurant
Services: Brand Creation & Positioning
Years: 2014

El Torero
branding, visual identity, positioning
branding, visual identity, printed material

El Torero restaurant is located in Marbella and is passionated about Spanish cuisine. We decided to create a visual identity for them that says Spain, but remains clean and refined.

The most iconic bull is the one Picasso made, so our approach was similar: the bull’s head reduced to simple lines.

The branding followed the design cues of the sign: red and white, textured paper in natural colour, sleek and elegant. Like their food.

branding, visual identity, logo, printed material
El Torero