Making a high-end shirt starts with choosing the right material. After drawings, lots of changing, sewing and delivering it in the store — you make a full circle. And that was our starting point for creating the logotype for Garinello. 

Dots and stripes — as most common shirt patterns — became part of the visual identity. The whole communication was based on connecting and overlapping our tradition of Sunday family lunch with Italian ristretto culture. Together, they create a stylish statement and a first impression you can’t forget.