Creating a brand identity for a hotel is always a challenge. Especially when it includes naming. This hotel wanted to be different from the start and to target a specific audience: modern, dynamic people who love to travel but for a good reason, and to make the most of their stay.
Guests of this type of hotel want everything in one place: smart information, fast and reliable, concierge help and support, all without wasting time. They want personalised treatment and special care that makes a difference.