Nitea
Client: NITEA - General Distributor of Herman Miller for Serbia
Services: Brand Creation & Positioning | Communication Strategy | Digital Marketing & Social Media campaigns
Years: 2007 - ongoing
Digital Marketing
Serbia's leading seller of premium office & home furniture had a simple task: boost the foot count in their newly opened store in Belgrade. For this particular task, we have devised a Digital Marketing Strategy that combines targeted Facebook & Instagram advertising with Google AdWords Search & Display campaigns.
The copy & imagery is our tribute to the classic style and influence of the late Bill Bernbach.
Branding & Visual Identity
We were also in charge of the company’s Branding & Visual Identity from the very beginning. The official seller & distributor of all Herman Miller products in Serbia, Nitea is one of our oldest clients. Besides Herman Miller and Vitra, the company is distributing renowned international brands such as Artek, Normann Copenhagen, Iittalla, Pedrali, Mol and many others.