Brand improvement of a major national company has to be smooth. Our task was subtle: improving Montenegro Airlines' existing brand identity without making a lot of fuss.
We started from the logo sign. Slight augmentation made the eagle more striking and determined, improving on the shape's aerodynamics. However, our main focus was typography. In the new version, the lettering is firmer and more grounded. This approach was then transferred to all stationery and promo materials.