Novataris
Client: Novataris
Services: Branding & Visual Identity | Website Development
Years: 2016
The guys from Novataris approached us to redesign their visual identity. An IT consultancy based in Copenhagen, Denmark, Novataris delivers customised solutions for complex strategic needs of their clients, with a "holistic focus on IT, where customer-needs, technology and business come together".
The company's overarching approach acted as a foundation of our redesign process. Our goal was creating a brand identity which would reflect expertise and trustworthiness, with a contemporary look and feel, eliminating the stiffness that is often associated with similar kinds of enterprises.
The resulting work stems from the company’s five foundational values: innovation, expertise, passion, simplicity and trust.
These values are presented through the circles found in the brand mark. Graphically dynamic yet fluid, the brand mark makes a bold and elegant statement.
We chose the circle for the basic core element, as it is the perfect symmetrical object. Through developing this idea, the brand mark further emphasises the sense of trust and simplicity.
