The guys from Novataris approached us to redesign their visual identity. An IT consultancy based in Copenhagen, Denmark, Novataris delivers customised solutions for complex strategic needs of their clients, with a "holistic focus on IT, where customer-needs, technology and business come together".
The company's overarching approach acted as a foundation of our redesign process. Our goal was creating a brand identity which would reflect expertise and trustworthiness, with a contemporary look and feel, eliminating the stiffness that is often associated with similar kinds of enterprises.
The resulting work stems from the company’s five foundational values: innovation, expertise, passion, simplicity and trust.