Serbia’s leading cable TV provider — SBB — is a major regional player in the western Balkans when it comes to innovations and application of new technologies. Introducing the D3 digital service, SBB was the first to offer digital HD television packages in the region. In 2015 the company was pursuing a new, revamped brand identity to suit the company’s updated portfolio.
The business strategy revolved around creating two different brands: Telemach (for Slovenia and Bosnia & Herzegovina) and SBB (in Serbia). Our task was creating a flexible visual identity with strong brand architecture applicable in brand extensions that followed: SBB Solutions, Beogrid, and Total TV.